Dalton was hired by PACT clothing out of Colorado to photograph their fall lineup for a brand new site redesign. The goal was to shoot almost 200 items both on and off the models in three days.
PACT is obsessed with a big idea: super soft organic cotton that makes the world a better place. Socks with soul, altruistic underwear and other everyday essentials ethically manufactured with fabrics that feel good and go easy on the environment. Sounds good? Oh it is.
In fact, co-founder Jeff Denby created PACT to turn bad into good. After spending years working in the international manufacturing business with its questionable working conditions and environmental policies, Jeff decided it was time for a change. And change starts with your underwear. So at PACT our manufacturing process is designed to be good from seed to shelf. We care about our clothes so much we pretty much follow them wherever they go so customers can not only feel good in PACT but also feel good about where PACT came from.
PACT is good design for good people.